Advertising man with international experience, both digital and old fashioned analogue, that believe it is authenticity that builds and nourish brands. With three decades of experience, Peter now how to drill for the true meaning and the unique proposal of any brand to capture its audience. A good brand story will halt dinner conversation and make everybody listen. A strong brand needs only to be mentioned, or viewed, to automatically transfer that story through the minds of the prospects.
“The battle is not between different products. It’s between perceptions of different products” - Peter Wittinghoff